Wild is a 28 minute programme on nature, conversation and people who work outside.
Wild is researched, produced and presented by Dr. Sasha Norris, a conservationist who founded and runs a conservation charity (www.siren.org.uk). Most Wild programmes are edited and filmed by cameraman Scot Openshaw.
Wild was originally a no-budget programme for a low-budget channel. Working as a general presenter on the Oxford Channel, Sasha volunteered to make wildlife shows. The first 30 programmes were produced before work, at weekends and after-hours; filmed on Sasha's Sony DVX2000 and edited on Avid. Dr. Norris met foresters, farmers, government scientists, economists, horse-lovers, wardens, and followed them in their work in the countryside. Audience feedback quickly made it obvious that Wild was the most popular programme on the channel - the repeats are still broadcast. Over a two-year period, Sasha Norris made 65 programmes, broadcast to Oxford's 400,000-odd residents.
Wild is irreverent, sensitive, intelligent, original. Wild programmes are fresh, rough at the edges, undirected, and honest.
Wild topics range from the creation of wildflower meadows, methods of water conservation, innovations in farm animal welfare, to the British hunting debate.
Sasha's ethos is to focus on positive changes: wherever possible, conservation issues are presented with solutions, either initiated by experts, or which viewers themselves can initiate.
Sasha's philosophy is to present in a way that attract viewers who would otherwise never choose to watch a conservation programme. Her presenting style appeals to all age ranges (see Feedback). Viewer figures suggest a large slice of the audience are young people aged 15-25.
Feedback on Wild:
Sasha Norris is superb...she is perfect for the job - fun without being inane - she obviously knows her subject well, but gives her interviewees space to talk and explain too. My worry is that she'll be quickly snapped up by a bigger TV company and not given the time and space she gets on Wild, (Perhaps I'm just being selfish!)
Steve Johnson, Witney
My fourteen year old son has developed a fascination for dung beetles as a result of Sasha's show!!
Janet from Banbury
Congratulations on your superb programme when you went out on the bird shoot. I was so impressed by the quality of discussion between you, a sincere attempt to see each other's viewpoint on a difficult subject. I hope you have the chance to make more of this kind of programme before you are snapped up by one of the bigger channels!
Mrs Jo Ault, Banbury