Sasha Norris is a Zoologist and Broadcaster. She has a first class degree in Zoology from Bristol University (and the Rose Bracher prize for Zoology) and a D.Phil, (PhD) from Oxford University for her work studying communication between house sparrows. She has taught at Oxford University and as a freelance writer, Sasha has worked for the Discovery Channel, BBC Wildlife, the Guardian and Oxford Today as well as being a regular features writer for the RSPB. She has written and published three books and in 2000 founded Siren, a conservation education charity which has attracted Darwin Initiative and private donor funding and impacted thousands of lives and wild creatures. She has produced and presented over 60 programs of her own ‘Wild’ show on local RSL The Oxford Channel. For her presenting skills, Sasha has been nominated for major awards and been a key expert in landmark series on Channel Four and BBC2. If she could have one wish it would be for people to be as excited about wildlife conservation as they are about World Cup Football.